Ella Wiznia didn't mean to go viral. Last year, the founder of The Series — the locally-made, responsibly-sourced brand that upcycles found materials into whimsical, irreverent designs — had uploaded a couple videos on TikTok featuring her flower-embroidered hoods, and that's all it took. ...
source https://fashionista.com/2023/05/how-to-scale-small-batch-fashion-brands
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