At this point, you don't even need to go into the actual festival to have a Coachella experience. (Though, who would want to miss this year's lineup?) For years now, brands have been popping up in the desert whenever the festival rolls into town to "activate" — i.e. throw branded parties (many of ...
source https://fashionista.com/2023/04/coachella-2023-weekend-one-best-dressed-celebrities
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