During her 20 years in the bridal retail space, Flora Petakas noticed an essential segment of clientele being underserved at best, ignored at worst. "Once we were finalizing the bride's [dress] decision, the mother would come to me and ask — confidentially, away from the bride, so as to ...
source https://fashionista.com/2022/08/mother-of-the-bride-fashion-dresses-style-evolution-trends
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