Thursday, July 21, 2022

Aerie's Betting Big on Its New 'Anti-Shapewear'

Aerie is responding to the recent wave of shapewear we've seen emerge in the intimates market (thanks to some big-name backers) with a new category billed as "anti-shapewear."  On Thursday, the company announced the launch of Smoothez, a wide-ranging collection of first-layer pieces meant ...

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source https://fashionista.com/2022/07/aerie-smoothez-anti-shapewear

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