Thursday, June 2, 2022

The Model for Bringing Celebrity Fashion Lines to Retail Is Changing

The celebrity fashion line has been a popular brand extension for the biggest names in film, television, music and beyond for centuries. They've achieved varying levels of success: You have the short-lived (Daya by Zendaya, Alexachung), the hyper-profitable (Jessica Simpson, Skims) and the ones ...

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source https://fashionista.com/2022/06/celebrity-fashion-lines-reunited-clothing

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