Wednesday, February 2, 2022

With Its Viral Graphic Tees, OGBFF Blurs the Line Between Clothes and Content

Last December, superstar YouTuber Emma Chamberlain posted a close-up of a T-shirt with about a paragraph's worth of text. I stopped scrolling in awe, delighted by every word. It was that feeling you get from a meme that makes you wonder, "How did this person get inside my brain?" But because it was ...

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source https://fashionista.com/2022/02/ogbff-brand-founders-interview

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