Thursday, February 24, 2022

The Highs and Lows of Having a Viral Fashion Moment

Kimberley Gordon knew exactly what she was doing with the Puff Dress, the voluminous, cupcake-like garment from her brand Selkie that's become a certified viral sensation. (On TikTok, the #puffdress hashtag currently has six million views.) "I worked very diligently to get this to happen," Gordon ...

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source https://fashionista.com/2022/02/viral-fashion-trend-product-business

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