In the 1980s, Frank Buckley, founder of Canadian cough syrup company Buckley's coined the brand's slogan: "It tastes awful. And it works." At the time, it resulted in a significant spike in the brand's market share. The premise was simple: Even though the product had a foul taste, customers ...
source https://fashionista.com/2020/01/skin-care-products-smell-bad-effective
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